The mark consists of a white polar bear above the word "CoolRagz" with all four paws located above the letters "a", "g", and "z". The right-facing polar bear is outlined in blue, with several jagged tufts of fur. The word "CoolRagz" is comprised of an uppercase "C" and "R" while the remaining letters are lowercase with stylized white lettering, outlined in orange, shadowed in black, and set entirely within a blue, mostly rectangular background that generally tracks the shapes of the letters. The words "The Towel That Cools, Cleans and Refreshes!" appear in white with initial capital letters and an exclamation point at the end, are set directly beneath the word "CoolRagz", stretching from just below the "C" to the end of the "a". These additional words are contained within the same blue, mostly rectangular background as the word "CoolRagz".