The mark consists of the word "BRITISH" outlined in black with a blue and red background, above the words "SWIM SCHOOL" in black lettering. Beneath the words "BRITISH SWIM SCHOOL" appear two children. The girl is depicted from the waist up, with yellow hair, red hair ties, and a red swimsuit. Her skin is depicted in tan and her mouth in white, and her eyes in black and white. To her right is a boy, depicted from the waist up with black hair, black and white eyes, a black smiling mouth and tan skin. Grey is used to define the children's features and they both are set against black and grey shadowing. The children are shown floating in circular red and white flotation devices surrounded by blue water. Above the words "BRITISH SWIM SCHOOL" is a curved banner appearing in red, white, and blue, outlined in black. Beneath the children and the water is another curved red, white and blue banner with black outlining. Also beneath the children and the lower banner is a red ribbon inside of which appears the words "Survival of the Littlest" in yellow lettering. Around the sides and top of the children and the words "BRITISH SWIM SCHOOL" is an outline of a partial red circle, the top left of which is formed by the words "Saving Lives Since 1981" in red lettering. Around the outside of the entire mark is a full outline of a red circle. The entire mark appears on a white background.