The mark consists of the word "sesame", written in a red color in the first line from a top. Below, in the second line, the word "snaps" is written in a red color. Both words are located on a white rectangular background. The white rectangle is placed inside a bigger navy blue rectangle which also embraces the wording "delicious-try one!" in a white color below the words "sesame snaps". The word "sezme" in a navy blue color is located directly below the navy blue rectangle. In the last horizontal line, there is a design representing a top view of a daisy flower in a navy blue color followed by the word "brand" in a red color. Both words, and the design, are located on a white rectangular background. All wording constituting the mark is written in lower case letters.