Administration of a consumer loyalty program to promote restaurant services and retail services of others; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Administration of a discount program for enabling participants to obtain discounts on the cost of services or receive improved services through use of a membership card; Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; Advertisement via mobile phone networks; Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising via electronic media and specifically the internet; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Marketing, advertising, and promoting the retail goods and services of others to wireless electronic devices; Marketing, promotional and advertising services provided by mobile telephone connections; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card