The mark consists of the phrase "TRUE BREAD" in large, all caps, purple, centered, and slightly arched font, with "BREAD" appearing directly below "TRUE". The phrase contains two, tan, arched lines, one above and one below. Above the top line is a gold crown with purple round shapes above each spoke. Below the bottom line, and slightly overlapping that line, is a tan round loaf of bread, outlined in purple, with a break in the bread just right of center at the bottom of the bread, and a shadow from the bread appearing on the bottom right of the bread, both the break and the shadow are purple. Below the bread is the word "Café" in purple and in sentence type and appearing slightly smaller than the phrase "TRUE BREAD". Surrounding the phrase "TRUE BREAD" and the word "Café", mostly on the left and right, are mirrored ornamental shapes (curves, leaves, and circles) which are composed using purple, gold, and tan.