Computer software; software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, and images via the Internet and other communications networks; computer software used to enhance the capabilities and features of other software and non-downloadable online software; software for accessing information on a global computer network; downloadable software via the internet and wireless devices; downloadable software in the field of social networking; downloadable software in the nature of a mobile application; downloadable software to facilitate online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behaviour; software for creating on-line virtual communities for registered users to organize groups and events, participate in discussions, and engage in social, business and community networking; software for hosting electronic facilities for others for organizing and conducting meetings, events and interactive discussions via communication networks; software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; software for providing an online network service that enables users to transfer personal identity data to and share personal identity data with and among multiple websites; software and software applications for connecting social network users with businesses; software for tracking users and advertising of others to provide strategy, insight, marketing guidance, and for analyzing, understanding and predicting consumer behaviour and motivations, and market trends; software for marketing, advertising, and promoting the retail goods and services of others to wireless electronic devices; software and software applications for providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of television content; software for the dissemination of advertising for others via an on-line electronic communications network on the Internet; software for advertising and marketing of promotional, informational, entertainment, and interactive television and video programming services; software for marketing and advertising contest and incentive award programs designed to recognize, reward and encourage individuals and groups which engage in activities related to promotional, informational, entertainment, and interactive television and video programming services; software for creating on-line virtual communities for registered users to organize groups and events, participate in discussions, and engage in social, business and community networking; software for hosting electronic facilities for others for organizing and conducting meetings, events and interactive discussions via communication networks; software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; software for providing an online network service that enables users to transfer personal identity data to and share personal identity data with and among multiple websites