The mark consists of The phrase, "On target with the" in Palationo Linoto fonte written horizontally above the "N" in the word Next, a horizontal black capital letter "G" followed by a lower case red "e" followed by black "neration", spelling the word Generation. Vertically, beginning above the lower case red "e" in the word, Generation, a capital red "N". Vertically under the lower case red "e" in the word Generation, a lowercase red "xt". Spelling the word "Next". The "e" in Generation is shared with the "e" in the word Next. A red and white bulls-eye pattern with a black cross-hair directly in the center of the bulls-eye. The red and white bulls-eye is positioned to the right of the red "xt" in the word Next and directly under the "ner" in the word Generation.