Administration of a consumer loyalty program to promote restaurant services and retail services of others; Advertising services, namely, promoting the gift cards of others; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Issuing gift certificates which may then be redeemed for goods or services; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses