The mark consists of an image of a peach-colored cartoon-like dog, with a brown nose, red tongue, white stomach and tip of tail, and pink inside the ears. The dog is wearing a lei with orange flowers, black sunglasses, green grass skirt and brown sandals. He appears to be running and carrying a yellow surfboard with red stripes, and a hot dog in red, peach and brown, with a bite out of it. The stylized words "KONA DOG", in red, and "AUTHENTIC HAWAIIAN-STYLE HOT DOGS", in black, appear underneath the dog. Orange flowers appear at the front and end of the words "KONA DOG".