The mark consists of On the left is a large green circle containing a stylized, blue, capital "G" that is made from an arrow. The G also has two small, blue ovals to the top and right of it, creating a smiling face at a slight angle. To the right of the Circle is the word grins, approximately the same proportion as the G in the circle. All the letters in "grins" are lower-case, and the whole word is blue, except for the dot above the i, which is green. Underneath the word grins, the words "dental" and "braces" appear side by side, with "dental" on the left. The two words are blue, lowercase, and separated by a single green dot. These words are much smaller than "grins", and are positioned closely under "grins" so that "dental" is just to the right of the tail portion of the lower-case g in "grins". There is a light gray shadow under the circle, but otherwise, the entire background is transparent.