Advertising and business services, namely, providing a website where advertisers, marketers, and content providers can interact with users for advertising, branding, and promoting knowledge, products and services on behalf of themselves and others, and for evaluating and rating the same; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications for promoting the goods and services of others and distributing advertisements for display on Internet, namely, via social networks, status updates, blogs, microblogs, websites, forums, electronic bulletin boards, social conversations over the Internet, e-mails, electronic messages, instant messages, text messages, and multimedia messages; advertising and marketing consulting services, namely, assisting marketers in identifying, evaluating and collaborating with individual members of online communities who influence or are capable of influencing the purchasing decisions of members of online communities; arranging and conducting incentive reward programs to promote the sale of goods and services of others, and to reward individual members of online communities who influence or are capable of influencing the purchasing decisions of members of online communities

Electronic payment, namely, electronic processing and transmission of bill payment data; merchant services, namely, payment transaction processing services; processing payments and rewards paid to individual members of online communities who influence or are capable of influencing the purchasing decisions of members of online communities

Providing temporary use by others of on-line, non-downloadable software for sales, marketing and business promotion purposes; providing temporary use by others of on-line, non-downloadable software for generating sales and marketing leads, referrals and advocates; providing temporary use by others of on-line, non downloadable software for generating customer reports, reviews, testimonials, advocacy and recommendations; providing temporary use by others of on-line, non downloadable software for tracking the results of customer reports, reviews, testimonials, advocacy and recommendations, and sales, marketing and business promotion effort; providing on-line non-downloadable software for use by others in promoting and marketing the products and services of others via social networks, status updates, blogs, microblogs, websites, forums, electronic bulletin boards, social conversations over the Internet, e-mails, electronic messages, instant messages, text messages, and multimedia messages; computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring social media and products and services recommended by the community or some portion thereof; providing temporary use by others of on-line, non-downloadable software in the field of enabling the submission and display of user generated content

Internet-based social networking services