The mark consists of a fully popped popcorn cartoon character with the insignia of "POP" written in white bubble gum letters on a red hat, black arms with white hands, four fingers on each hand spread out, yellow body with a black outlined smile filled in with white, a curved black line for a chin, a curved black line for eye brows, two eyes indicated by two circles, within each circle on the interior of the eye is shaped to look like an olive, 11 black outlined fully popped pieces of popcorn with yellow interior popping out with 11 blue lines in the background portraying the image of light, red, white, and blue bubble gum letters in the foreground with the word mark "Pop-a-licious" inscribed beneath the cartoon character with 2 black outlined fully popped pieces of popcorn with yellow interior to serve as dashes (-) in the word "Pop-a-licious".