The mark consists of the three-dimensional configuration of a fanciful bottle design and labels comprised of a black bottle cap with the gold words "BOTTLED IN SCOTLAND" and a green bottle with an indented face within which is a label design comprising the white words "PASSPORT SCOTCH" and the gold words "100% SCOTCH WHISKIES WILLIAM LONGMORE & COMPANY BOTTLED IN SCOTLAND" and "70 cl - 700ml e" and "40GL - 40% vol" within a black rectangle with green and yellow borders; below which appears a vertical rectangle with yellow borders containing five crests. The topmost crest appears on a red background and features a green and blue shield outlined in yellow with the design of a yellow and white stag, with black leaf designs outlined in yellow surrounding the shield and a yellow and white design of a castle at the top of the crest and with a red banner below the shield outlined in yellow that includes the wording "DELICITI" in yellow; below which appears a crest design on a black background featuring a shield surrounded by green, red, black and blue stylized leaf designs outlined in yellow and with a red, black and yellow crown appearing at the top of the crest, and with the left side of the shield featuring a red background and a white and yellow stylized design, and with the right upper portion of the shield featuring a white background with a black and yellow stylized design and the right lower portion of the shield featuring a green background with a black and yellow stylized design; below which appears a crest design on a purple background featuring a shield surrounded by green, blue, red and white stylized leaf designs outlined in yellow and with a purple, white and yellow crown appearing at the top of the crest, and with the crest being divided into six sections of alternating blue and black with the design of two white and yellow crossed swords, and with a purple banner below the shield outlined in yellow that includes the wording "FORTIE"; below which appears a crest design on a green background featuring a shield surrounded by red, yellow, green and black stylized designs outlined in yellow and with a red, yellow and white design of a sun and clouds appearing at the top of the crest, and with the shield having a blue and black background and containing the design of a red and yellow bird standing atop a white, red and yellow disc; below which appears a crest design on a blue background featuring a shield surrounded by red, green, black, white and yellow stylized leaf designs outlined in yellow and with a black, green and yellow crown appearing at the top of the crest and with the shield being divided into four quadrants, with two featuring a white "X" design inside a blue square and two featuring a red background with a white and yellow stylized design.