The mark consists of a blue background with a white rectangle having rounded corners and the word "bead" in white over the word "gallery" in white. Extending upwardly from the left side of the rectangle is a first white line which runs vertically and then turns horizontally extending to the right edge of the background. Extending in opposite directions along the right side of the rectangle is a second white line which runs vertically downward and then turns horizontally below the rectangle with one end extending to the left edge of the background, and which runs vertically upward and then turns horizontally, below the first line, with another end also extending to the left edge of the background. A third white line runs horizontally leftward from a point on the vertical portion of the second line intermediate the rectangle and the horizontal portion of the second line for a short distance and then turns upwardly to run vertically to a point above the horizontal portion of the first line. A short fourth white line extends from the right side of the rectangle to the right edge of the background. The name "Halcraft" in blue appears on a white background extending horizontally from the vertical portion of the first line beneath the second line.