The mark consists of a rectangle box containing white space, outlined in black with the name "kobikaya" inside. "Kobi" is black, "kaya" is mustard yellow. The rectangle box overlays a black outlined circle with a white border. The top of the white border contains the curved and stylized words "no time for sleeping" and the bottom of the white border contains the curved and stylized words "wake up, my friend and go smarter!" all in capital letters. Inside the white border is another circle that consists of stylized swirls of yellow and mustard yellow on the top half and chocolate brown on the bottom half. A stylized character is positioned on the bottom half of the colored portion of the circle, facing to the right as if running. The character consists of a square body outlined in black and containing white space with a stylized black eye and half a mouth fashioned into a smile, and black stick figure legs and arms protruding from the body. The top of the character consists of a mustard yellow brain with 8 small circles inside and a yellow sunburst with black lines emanating from the top half of the brain.