Elysee Smellwear is the trademark for fancy jewelry items and fashion goods which diffuse fragrance of the customer's choice (possibly the owner's favorite fragrance) and can be carried: necklaces, earrings, bracelets, piercings, rings, watches, tie pins, clothes pins, hairgrips, glasses, pens, key rings, belts, caps, purses, shirts, T shirts, ties, scarves, telephone cases, and many more goods. Elysee Smelwear promotes the values of boldness, high quality and creativity. Its products are new to customers and as such introduce new ways of wearing fragrance. This mark is associated to fashion, perfumery and jewelry, and reminds people of the French touch for fragrance and luxury, fancy goods. The slogan of Elysee Smellwear is "The fragrance attitude by Elysee Smellwear. Smell good, look fancy". The logo of Elysee Smellwear is made up of a black rectangle in which is written in white « Elysee Smellwear ». The font used is Monotype Corsiva Bold. Inside this rectangle, there is also a black and white ellipse in which are written in capital letters the initials "ES", which stand for Elysee Smellwear. The font is Monotype Corsiva Bold as well. The boundary of the rectangle and the ellipse are both made of black and white lines of different thicknesses. The ellipse and the initials "ES" alone can be used to display the mark, but in most cases the whole logo can be used. As the intent of Elysee Smellwear mark is to being people new ways of wearing fragrance, the word "Smellwear" itself must be protected by the mark. And last, the expression "fragrance attitude" must be protected by the mark