consumer membership programs to enable participants to obtain information, reviews, assessments, discounts, savings and rebates on goods and services through use of a discount membership card for consumer merchandise; administration, management and operation of consumer membership programs; membership club services providing discounts and processing rebates for the goods and services of others; customer relationship marketing services; customer relationship management services; marketing services, namely, designing, maintaining, modifying and operating customer relationship management programs intended to promote customer retention and increase customer level profit; [ advertising services; promotional services; advertising, marketing and promotional consulting services; ] advertising, promotion, and marketing services in the nature of designing, administering, implementing, managing and operating membership and customer loyalty programs for others; customer loyalty services and customer club services, for commercial, promotional and advertising purposes; administration of a consumer loyalty program to promote the goods and services of others; [ and arranging and conducting marketing promotional events for others; ] buying club services; promoting the goods and services of others through the distribution of coupons and discount offers, namely, discount coupons, on-line discount coupon codes, and purchase-activated discount benefits, namely, gift cards, stored value gift cards, rebates, gifts, give-aways, discounted purchases, shipping and handling charge waivers, refunds to the purchaser's account through third party payment processors