Mobile marketing software solution that enables mobile users to touch Near Field Communication (NFC) mobile devices onto nTouch points such as shelf tags, smart posters, kiosks, print media other physical media and dynamically receive content such as coupons and promotions, payment cards, pre-paid cards, gift and loyalty cards, transit cards and event tickets as digital files in the mobile phone. The software allows businesses to prepare and provision elected content to mobile device through secure and authenticated over-the-air (OTA) or IP network