The mark consists of a rectangle design having an overall dark silver background, a light silver stripe covering portions of the rectangle left to right and from the top extending two-thirds the length of the rectangle. The word "TRUE" in navy blue letters is positioned in the light silver stripe. The words "Filter Cigarettes" in navy blue letters is positioned under the word "TRUE". There is a triangle design in a circle positioned toward the bottom of the light silver stripe, the circle having a lighter blue background with a navy blue crescent shape inside the circle on the upper left and extending across the top of the left side of the triangle, navy blue inside a portion of the triangle and navy blue on the bottom portion of the triangle. The top surface of the triangle is white. At the bottom of the light silver stripe are four navy blue horizontal lines positioned on the dark silver background. The word "Cigarettes" in navy blue letters is positioned at the bottom of the rectangle on a light silver background.