The mark consists of the stylized wording "SOUTHWEST BEVERAGES" depicted in the color red outlined in white. There are four stripes located immediately below the words and run the full length of the design image from left to right-the colors of these strips are black (immediately below the words "Southwest Beverages") followed by a thin brown stripe followed by a red stripe set forth immediately below the thin brown stripe followed by a brown stripe. Six mountain peaks the tallest of which is on the left side of the design image and the smallest of which is located on the right side of the design image. The interior section of the mountain ridge is brown in color outlined in black on the top of the peaks. A setting sun placed between the second and third mountain peaks outlined with two black lines at the top of the sun with the sun depicted in the color orange. A cowboy image consisting of a cowboy holding a saddle in his left hand, his right hand in his right pants pocket and wearing a cowboy hat. The cowboy is depicted in the color black.