The mark consists of a smiling, open-mouthed fish swimming through a port hole. The fish has large ears that are black and pink on the inside and black and fuchsia on the outside. The fish has a friendly white eye with a black pupil, black eye lashes and a black eye brow. The fish has a black and grey torso and black and grey fins. The area under its chin is white transitioning to fuchsia on its underbelly. The fish also has a curved black stripe on its underbelly. The inside of its mouth is a mix of black and pink. The port hole has an orange rim which is outlined in blue with a white fringe. Fish and paw print vignettes appear in a lighter shade of orange inside the orange rim of the port hole. The words "SALMON SKIN TREATS" are printed inside the orange port hole rim at the bottom. These words are printed in blue with a white outline. The words "THE ORIGINAL SALMON EARS" are printed at the top and are slightly angled to the left. These words cover the upper left portion of the port hole and are projected in front of the port hole rim, above the fish. The words "THE ORIGINAL" are printed in orange and outlined in white and blue. The words "SALMON EARS" are printed in blue and outlined in white and blue. The background is a pale blue with paw print and fish vignettes on the upper half and a fish scale pattern on the lower half. The paw print and fish vignettes in the background are a lighter shade of blue so they contrast with the darker background. A silver dog tag shaped like paw prints hangs from the bottom of the orange port hole with the name "SAMMY" printed inside in the color gray.