The mark consists of the words "MOLE" and "DON PANCHO" in black letters outlined in white on orange banners outlined in black at the top and bottom of an oval with a rope border in orange and black. Inside the oval is a design consisting of a white, black, brown and orange man wearing a sombrero riding a white horse with black shading and a red and white bridle. The man has a mustache and sideburns and is wearing red and white striped pants, a green shirt, red tuft of ribbon tied to his neck, red belt with blue buckle and a brown and orange hat. The horse's saddle is red, brown, yellow and black. The interior of the oval is blue and the ground is yellow and brown. The church on the left side of the oval is orange, brown and yellow. The words "CALIDAD, TRADICION Y SABOR" are written in black underneath the bottom banner.