The mark consists of a rectangle design with grey lines positioned vertically, top to bottom on a white background and covering most of the center of the rectangle, a thin silver line adjacent each side of the last vertical grey line, a narrow white stripe adjacent the thin silver line on each side and a thick silver line adjacent the narrow white stripe on each side. A gold stylized castle is positioned in the top portion of the rectangle with a round background behind the castle that consists of silver lines that graduate in thickness from top to bottom. The word "KENT" is positioned in the center of the rectangle in navy blue letters, "III" in navy blue is positioned below the word "KENT" and the word "Cigarettes" in navy blue letters is positioned at the bottom of the rectangle.