The mark consists of a rectangle design with gold lines positioned vertically, top to bottom on a white background and covering most of the center of the rectangle, a slightly thicker gold line adjacent the last thin gold line on each side, a white stripe adjacent the slightly thicker gold line and a thick gold line adjacent the white stripe on each side. A gold stylized castle is positioned in the top portion of the rectangle with a round background behind the castle that consists of gold lines on the white background that graduates in thickness from top to bottom. The word "KENT" is positioned in the center of the rectangle in navy blue letters, the word "GOLDEN" in gold letters is positioned under the word "KENT" and the word "Cigarettes" in navy blue letters is centered at the bottom of the pack.