The mark consists of the wording "GLORIA" in stylized letters, below of which appears a round red flower in whose middle appears the face of a cow. Below the red flower appear a set of stars and below it the wording "PANETÓN CON LA RECETA DE ORO". In the bottom area of the design appears a fruit cake surrounded by a stack of flour, raisins, pieces of dried fruits, a jar filled with milk, three eggs and a bar of butter on a rectangular plate, all standing on a beige surface. The color blue appears in the background. The color green appears in the dried fruits. The color yellow appears in the dried fruits, in the butter bar and in the inside area of the fruit cake. The color red appears in the rose and in the dried fruits. The color black appears in the cow face and in the raisins. The color white appears in the milk, in the flour, in the butter plate, in the stars and in the cow's face. The color brown appears in outer area of the fruit cake. The color gold appears in the words "GLORIA", "PANETÓN" and "CON LA RECETA DE ORO". The color beige appears in the eggs and in the bottom stripe that serves as the surface on which the fruit cake and its ingredients stand. All of the above appears against a blue background.