The mark consists of a horizontal black line at the bottom of the mark. Above the horizontal line, on the right, are the black words "California Avocados Direct.com." The words are stacked with "California" on the first line, "Avocados" on the second line and "Direct.com" on the third line. The three words each begin with a capital letter and the rest of the letters are lower case. Above the horizontal line, on the left, is a depiction of half of an avocado. The seed of the avocado is white with brown curved lines. The meat of the avocado is tan with a green border, and the outside of the avocado is green. Under the avocado is a red curved line. A black three-sided outline of a box surrounds the top, left and right of the avocado. The remainder of the white in the drawing represents background areas only and is not part of the mark.