advertising and marketing services; online advertising services for others; advertising consultation; advertising and marketing; advertisement, promotion and marketing services for providing electronic media or information over the Internet or other communications network; business marketing monitoring and optimization services, namely, tracking web pages of customers to provide details about their site users, user click traffic or visits to the web site; analysis of advertising responses, namely, services to determine the audience affected by customer advertisements, offers through product advertising, and web content, namely, Internet advertisements and marketing; services to help advertisers and marketers capture, and analyze the intent of Internet users as well as data about Internet users from various sources, for advertising and marketing purposes, namely, business marketing monitoring and optimization services, namely, services for others to understand consumers' intent expressed through queries and other online activities in order to improve marketing effectiveness, strategy and insight, particularly specializing in the use of mapping and analytical tools for understanding and predicting consumers' desires, needs and intended online purchases and other online activities

application service provider featuring software for providing, hosting, managing, developing, researching, analyzing, reporting, capturing, storing and maintaining applications, software, websites, and databases of others in the fields of advertising and marketing; application service provider featuring software for organizing, tagging, collecting, tracking, analyzing, organizing, integrating, controlling and managing a wide variety of data and information from various sources through a single interface in the fields of advertising and marketing; Application service provider featuring software for allowing others to capture, analyze, optimize, and monetize search query, demographic, lifestyle, consumer purchasing decisions, and other data and information from online website traffic and third-party sources in the fields of advertising and marketing; research and development of technology in the field of digital advertising markets; application service provider featuring software in the field of web analytics that collects, manages, integrates, analyzes, monitors, optimizes and tracks the performance of websites and Internet advertisements through web user behavior