Advertising services; promoting the goods and services of advertisers; tracking and measuring consumers' response to online advertising; tracking advertising-resulting purchase transactions at the point-of-sale of the advertisers; establishing a causal relationship from online advertising responses to point-of-sale purchase transactions in order to properly charge advertisers with a commission fee for each resulting sale due to advertising effort; Providing incentive award programs to consumers through the issuance of cash back rewards, charitable donations, or consumer credit for each advertising-resulting purchase made; developing promotional campaigns for businesses and advertisers; information services in the fields of business and advertising; distributing and disseminating advertising materials and advertising messages regarding the goods and services of third parties on computer networks, telecommunications networks, and the Internet

Application service provider featuring software for providing an on-line database and system in the field of online advertising and point-of-sale transaction tracking to provide real-time advertising information collection, presentation, syndication, exchange and distribution, to upload ad-resulting transactional data, matching users' response to online advertising and transaction records and establishing causal relationship between these data points, to provide statistical analysis, and produce notifications and reports, and to generate or settle advertiser billing, consumer incentive rewarding and partner revenue share matters; providing temporary use of non-downloadable computer software for providing a commercial information business directory that features print and online directories, listings and search results, that allows businesses and advertisers to generate purchasing customers; providing temporary use of non-downloadable computer software to allow users to accept or take an online advertisement and for the provider to monitor and track user responses to online advertisement; providing temporary use of non-downloadable computer software for generating reports and business intelligence, and for managing advertiser billing, consumer incentive, and partner revenue share distributions, and for engaging merchants and consumers based on their respective use of the advertising system and resulted transactions at point-of-sale to maximize merchant return-on-investment on their advertising cost as well as facilitating consumers to find the best offers around them