The mark consists of the words "Kiddie Kontacts", and the phrase underneath the word "Kontacts" which reads "It's How Your Child Finds You!". The words "Your" and "You" in this phrase are each italicized and underlined by a smile. The "K" in the word "Kiddie" takes on the image of a mother in the shape of the "K" reaching out to a child with the lower right leg of the "K" and holding the image of a cell phone in the upper left arm of the "K". The upper right arm of the "K" is the silhouette of a mother's head. The "K" in the word "Kontacts" is reversed or backwards and is in the image of a child in the shape of the "K", with the upper left arm of the "K" reaching out to touch the lower right leg of the "K" in the word "Kiddie", (described above). The upper right arm of this "K" is the silhouette of a child's head.