The mark consists of a stylized design consisting of a man located in the center of the design shown leaning on a black bar with the words "A NEIGHBORHOOD COFFEEHOUSE" shown in white cursive lettering on the bottom of the design. The man has black hair and is shown wearing glasses with black frames. His head, arms and hands are pink with light brown shading. He is wearing a white shirt with light blue shown as shading, a white-bibbed apron, with some light blue shading toward the bottom of the apron, and a black tie beneath a white collar. The background behind the top quarter of the man's head and the entire top one-quarter of the design is colored light blue. In the center of the light blue background is the word "JOE'S" shown in brown cursive lettering and depicted on a left to right upward slant with a brown cursive underline moving upward from left to right which comes to a point in the opposite direction of the slant ending behind the "S" in the word "JOE'S". Two brown lines are shown at the bottom of the light blue background with the word "PLACE" in block capital lettering shown in between the two lines just to the right of the man's head. Underneath the light blue background, the remaining background is shown in white.