Communications software for connecting people with knowledge, services and like-minded people to prioritise information, knowledge, service consumption and collaboration; Computer application software for managing and backing up knowledge and social context, namely, software for searching, discovering and collaborating; Computer programs for using the internet and the world wide web; Computer programs for managing knowledge and backing up social context providing search, discover, and collaboration features; Computer shareware for managing knowledge and backing up social context providing search, discover, and collaboration features; Computers; Downloadable virtual goods and software managing knowledge and or backing up social context providing search, discover, and collaboration features, and or security and communication via the internet and wireless devices; Mobile computers

Advertising via electronic media and specifically the internet; Business knowledge management services; Business management information on a wide variety of topics to service providing professionals; Mediation of advertising; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Providing business information, also via internet, the cable network or other forms of data transfer; Providing information and news in the field of business; Providing on-line employment information in the field of recruitment, careers, job resources and listings, resumes, reputation, publications, skills matching, contacts and references

(Based on Use in Commerce) Web messaging(Based on Intent to Use) Communication services, namely, transmission of voice, audio, visual images and data by telecommunications networks, wireless communication networks, the Internet, information services networks and data networks; Peer-to-peer network computer services, namely, electronic transmission of audio, video and other data and documents among computers; Providing multiple use access to global computer information networks for the transfer and dissemination of a wide range of information

(Based on Use in Commerce) Providing current event news and information via a global computer network(Based on Intent to Use) Education information; Entertainment information

(Based on Use in Commerce) Cloud computing featuring software for use , share, communicate and discovery knowledge through a social collaboration network; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; Computer services, namely, creating indexes of information, sites and other resources available on computer networks; Computer services, namely, providing an interactive web site that allows users to consolidate and manage social networks, accounts, and connections to existing and emerging application programming interfaces (APIs); Providing an online non-downloadable Internet-based system application featuring technology enabling users to connect, communicate, sharing and discovering knowledge and like-minded people through a social collaboration network(Based on Intent to Use) Platform as a service (PAAS) featuring computer software platforms for connecting, communicating, sharing and discovering knowledge and like-minded people through a social collaboration network

(Based on Use in Commerce) Internet-based social networking services; Providing on-line computer databases and on-line searchable databases in the field of social networking(Based on Intent to Use) Providing information in the field of self-improvement