The mark consists of a red circle outlined in black; inside the circle is a design of a donkey outlined in black and shaded in light gray and dark gray with white teeth, white eyes with black pupils, and black mane, hooves and tail. The words "HUGH JASS" appear over the donkey and the word "BURGERS" appears under the donkey, all in curved yellow letters outlined in black with black dots suggesting nails in each letter. To the left and right of the donkey are yellow circles with white shading outlined in black, and each circle has three curved black lines extending above and below the circle. White space appearing around the outside of the mark is background and is not a feature of the mark.