The mark is a motion mark. The mark consists of a woman with beige skin, short blonde hair, silver glasses, black shirt, and black purse with silver strap buckle, holding an electronic cigarette that is brown at the base, white in the body, and orange at the tip. She is standing in front of a street with black asphalt and white lane divider lines. On the street are a gray car and black minivan, both with red taillights. Across the street is a white building with black windows, and in front of the building are two green trees. The woman begins with the cigarette held up to her mouth using her right hand. The woman then extends her right hand with the cigarette toward the viewer, displaying the electronic cigarette horizontally and perpendicular to the viewer. Simultaneously, the car and minivan drive away from the woman. As the cigarette is extended, the frame takes focus off of the woman's face, and instead focuses on the extended cigarette.