The mark consists of the stylized wording "F.W. MEATS" and design of a stagecoach. The words appear in yellow, bordered by black, with the periods after the initials in black, against a red polygon background. Underneath the wording within the red background appears a stagecoach drawn by two running black horses with white shading, facing to the left. Three figures appear on the top of the stagecoach: two of the figures are seated and are cowboys, with white hats, blue pants, a blue and a black shirt and brown boots. The third figure is standing and is wearing black pants and coat, with black hair, and a white shirt and face. The stagecoach is brown with yellow wheels, a yellow door, and yellow reins and traces.