The mark consists of a stylized white cartoon chicken outlined in black with black eyes and eyebrows, orange beak, red tongue, red comb and red hair all outlined in black and wearing an orange sombrero outlined in black; orange, red and green serape outlined in black with black fringe, and green pants with a orange belt with orange buckle outlined in black with orange legs; the chicken has left arm raised touching the sombrero. The chicken is enclosed in a red square with orange interior lining set on corner. The wording "POLLO BORRACHO" is solid red outlined in orange, then black, Four orange bubbles with white interiors emanate from the first and last "O"s in "BORRACHO". Below the stylized drawing of the chicken and the word "POLLO BOORACHO" is the wording "KI-KI-KIERO-MAS!". Black is used for outlining the wording "KI-KI-KIERO-MAS!" and no color is claimed forte wording "KI-KI-KIERO-MAS!".