The mark consists of the wording "HOME OF THE¿CHICALI DOGS" in which the wording "HOME OF THE¿" is in black and is on top of the wording "CHICALI DOGS" which is in red, light red and orange outlined in black followed by a yellow border outlined in black. Underneath of the wording is a design of a hot dog sandwich outlined in black in which the hot dog is pink, light pink and brown and the bun is white, tan, brown, dark brown, and light brown. The hot dog is wrapped with a piece of bacon which is tan, maroon, and dark brown and outlined in black and topped with ketchup and mustard represented by a red squiggly line outlined in black and a yellow squiggly line outlined in black. The hot dog is also topped with relish and onions represented by green and tan squares outlined in black and white and gray squares outlined in black. At the bottom of the hot dog sandwich is a design of a green, dark green, light green, light orange and white jalapeno pepper outlined in black. All of the foregoing are superimposed on a yellow starburst design.