The mark consists of the letters of the mark, "DISCOVER YOUR HOMETOWN", in colors of red, orange and yellow, from top to bottom. The background colors shaded behind the letters are purple and blue. The letter "O" in "DISCOVER" is a compass in the colors of black and white with a black "N" at the top. The character in the middle of the mark is a man with flesh colored arms, neck and face with darker flesh colored shadows, wearing a two shaded green jacket with a red shirt. The character has brown gloves with darker brown shadows on both hands along with a brown hat with a green band. The character is holding a pair of black binoculars with purple lenses with white highlights. The circle behind the character has a blue interior with outside trims of purple, black, yellow and black again. The words, man's features, and design elements are all outlined in black.