The mark consists of a capital letter "H" followed by lower-case letters "o" then "b", followed by a hyphen, then a capital "K" followed by lower-case "n", "o" and "b". The letters, except both letter "o"s, are rounded and bubble-like, with points on the lower corners of the "H", "K" and "n". The outline is a black line, with a second and thicker dark gray line on the inside of the letters. The remaining interior of the bubble-letters begins at the tops of the letters in a medium gray and progressively lightens to white, then progressively darkens to a light gray, then progressively lightens to white again, then progressively darkens to a dark gray. The "o" in "Hob" is designed similar to a basket ball angled at 45 degrees to the left, with four curved white lines to indicate a three-dimensional ball, and a small half-circle at the lop left. This "o" is colored electric blue, and darkens around the edges to a deep electric blue. The "o" also has a ring around it at an angle from lower left to upper right, and outlined in white. The ring is dark gray at the bottom and lightens to a light gray about three-quarters of the way up the ring, then darkens to a medium gray. The hyphen between "Hob" and "Knob" is also angled slightly from lower left to upper right, and is electric blue in the middle and deep electric blue around the ends. The "o" in "Knob" is thinner than the other letters and perfectly round. It is electric blue at the top and darkens to deep electric blue in the bottom third. The internal circle of the "o" is lined in white and then subsequently lines again in medium gray on the left and the line slowly disappears to the right. At the bottom right corner of the "o" is a figure suggesting a telescope and formed of a rectangle that is curved on one short end to abut to the white outline of the "o", with a second curved rectangle attached by its longer side to the other end of the first rectangle. The figure is medium gray and outlined in white. Underneath the words "Hob-Knob" is the phrase "Think globally...connect locally" with all letters save the first in lower-case. These letters are about 1/6 the size of the letters in "Hob-Knob" and are in black, stretching from the bottom of the left-most outer vertical line of the "H" to the center of the second "o".