The mark consists of a label with an orange, grey, and white rectangular triple border, and inside the border at the top appears a box with a grey border containing a black and white picture depicting a man shoveling coal into a large oven marked with the number "1", underneath an arched entryway. At the top of the grey border is the wording "THE ORIGINAL" in grey and below the box in the grey border is the wording "DISTILLING KETEL NO. 1" in grey. Below the picture appears the wording "KETEL ONE" in a stylized format with all the letters in black with a thin white and black double border, the capital letter "K" appears inside a rectangle and fades from dark orange at the top to light orange at the bottom. Extending from the top and bottom of the box having a thick bar or line in gold, the word "ORANJE" appears in black and is centered below the "KETEL ONE" wording. Beneath the wording appears a grey seal featuring the wording "NOLET DISTILLERY FOUNDED 1691" in white within a gold border, and in the center of the seal a blue, red, and white design crest above an ornate green design flanked by two gold unicorns. A white animal head appears inside the blue and above the crest, and multiple small white design elements appear inside the red. A thick orange stripe with two parallel white and orange stripes on each side runs diagonally from the bottom left of the label thru the seal ending to the right of the word "ORANJE". The background inside the label is white and is claimed as a color.