"THE TRADE-IN GIANT" sm IS AN ADVERTISING CAMPAIGN COMPRISED OF SEVERAL RADIO AND SEVERAL TV COMMERCIALS CREATED AND OWNED BY INTERMEDIA AUTOMOTIVE ADVERTISING INC. (I.A.A.I.) THESE COMMERCIALS ALL CONTAIN THE TRADEMARK ("THE TRADE IN GIANT") AND ARE LICENSED, NOT OWNED, BY CLIENTS (AUTOMOBILE DEALERSHIPS) FOR USE ON RADIO AND TELEVISION. THESE COMMERCIALS CONSIST OF A VARIETY OF SCRIPTED ADVERTISING LANGUAGE WHICH INCLUDE THE TRADEMARK ("TRADE-IN GIANT"). SOME SHOW SIMULATIONS OF ACTUAL CUSTOMER EXPERIENCES IN THE FORM OF TESTIMONIALS. OTHERS USE VISUAL REPRESENTATION TO CREATE PUBLIC IMAGE THAT THE CLIENT, THE AUTO DEALERSHIP ADVERTISER, IS THE TRADE-IN GIANT. VISUAL REPRESENTATION SUCH AS AN ACTOR PORTRAYING THE TRADEMARK ("THE TRADE-IN GIANT") LEAPING INTO VIEW APPEARING 3 OR 4 STORIES TALL AS HE STANDS BEHIND THE DEALERSHIP ITSELF. THE TRADEMARK "THE TRADE-IN GIANT" IS USED IN THE VIDEO AND AUDIO PORTION OF THE TELEVISION COMMERCIALS, AND IN THE AUDIO PORTION OF THE RADIO COMMERCIALS WHICH ARE CREATED, PRODUCED AND OWNED BY I.A.A.I. THIS PRODUCT "THE TRADE-IN GIANT" CAMPAIGN IS LICENSED TO A DEALERSHIP WITHIN A SPECIFIC GEOGRAPHICAL AREA