Advertising and commercial information services, via the internet and mobile devices; advertising and marketing; advertising and marketing consultancy; advertising and publicity services; advertising and publicity services, namely, promoting the goods, services, brand identity, and commercial information and news of third parties through print, audio, video, digital and on-line media, and via mobile devices; advertising services, namely, promoting and marketing the goods and services of others; advertising via electronic media and specifically the internet; advertising, including on-line advertising on a computer network and via mobile devices; creating and updating advertising material; development, operation and administration of digital signage systems and digital advertising systems for others, namely, providing advertising space by electronic means, global computer information networks, and via mobile devices; distribution of advertising materials; on-line advertising on computer communication networks and via mobile devices; providing advertising service to distribute advertisements for display on the internet, namely, in websites, social conversations over the internet, e-mails, microblogs, blogs, electronic messages, instant messages, text messages, multimedia messages, social networks, status updates, forums, electronic bulletin boards, and via mobile devices; specialty merchandising services, namely, promoting the goods and services of others through the distribution of customized advertising materials, namely, promotional items and materials; advertising analysis and optimization services, namely, conducting studies on the optimization and effectiveness of advertising and various advertising methods, analyzing data to provide customer segmentation analyses, guidance for business processes and advertising related recommendations based on the analysis of such data, and providing data and analysis to others to target advertising or drive other business processes; providing advertising services that enable third parties to improve ad targeting, optimize the performance of ad campaigns, provide real-time reporting, and monitoring regarding the effectiveness of advertising campaigns