The mark consists of a rectangular design with a mostly light green background, except for the background on the right side of the design, which is white. A pink line appears inside the rectangular design and creates an interior single-line rectangle. In the center of the light green portion of the mark is the black word "When" followed by the design of a blue bird wearing white pearls and black shoes and carrying a black handbag with a gray handle and gray clasp. The bird has black eyes, except for the center of the eyes, which are white. The bird's legs are yellow and her mouth is white. A gray shadow is beneath the bird. To the right of the bird is a plus symbol in black. To the right of the plus symbol is the design of a bee with black antennas and legs and with the colors yellow and black alternating within its body. The bee has light blue wings, has black eyes with white centers, and has a white mouth. The bee's arms are black and its right arm is extended and it is holding hands with the blue bird. The bee is carrying a gray suitcase and has a gray shadow below it. To the right of the bee is the does not equal symbol in black followed by the black word "Baby". On top of the white background in the mark is the stylized blue wording "FERTILITY CENTERS OF NEW ENGLAND" next to a blue rectangle with a white design of mother and baby.