The mark consists of a circle outlined in red and divided into three vertical sections, green on the left, white down the center and red on the right. Across the top of the circle is the literal element "ZACATACOS" in white, outlined in brown and then outlined in red. Across the bottom area of the circle is the literal element "SERVING AUTHENTIC CHAR-BROILED TACOS SINCE 1996". In the center of the circle, inside of the literal elements is a stylized young man with black hair, white eyes with black pupils outlined in black, white teeth and a smile outlined in black and cream colored skin, wearing traditional Mexican garb consisting of a brown hat outlined in black, a red shirt, green sash with white and red stripe, white pants and brown sandals all outlined in black. The young man is standing in front of a green and black cactus with a tan taco with green in one hand and a white beverage cup in the other hand with brown liquid.