The mark consists of a circular design element accompanied by a stylized word "accunomics", and a tagline below the word. The circular design element comprises a thick black-lined circle with a grey interior. Overlapping the grey background and generally within the inside of the circle are four cubical blocks as if part of a three dimensional bar graph, showing 3-D bars. The bars are placed serially from left to right, in the order: blue, green, yellow and orange. The green bar is the shortest, and the orange bar is the tallest. The blue bar is taller than the green bar and the yellow bar is taller than the blue bar. From left to right, the bars' bases slope downward, which gives a 3-D effect of the bars having their axial plane at an angle to the circle as well as to the paper. This effect is further enhanced by the orange bar slightly overlapping the thick line of the circle, that is not being completely within the circle. The orange bar forms a shadow on its backside, which is shown as a small triangle on the right but behind the orange bar. Similarly, at the base of each bar, on their right side, is a black line, which is only partial for the blue, green, and yellow bars, as if hidden by the next bar. The different faces of each of the 3-D bars is shown by contrast in same color shade. The term "accunomics" is stylized, in lower case, and in black color. The first four letters-"accu"-are italicized. The last six letters-"nomics"-differ in font from "accu". The tagline situated below "accunomics" includes in capital letters, the phrase, "THE SCIENCE OF PROFITABILITY". The term "accunomics" and the tagline are left-justified and are placed on the right side of the circular design element. The length of the tagline is shorter than the term "accunomics" as the fonts of the latter are bigger than the former. The term "PROFITABILITY" is in orange color.