The mark consists of the white letters "M" and "W" within a dark red rounded square on the left side of the mark. The letters "M" and "W" are placed as mirror images so as to form the symbol for Fast Forward. The letter "M" is slanted to the left on the top half of the dark red rounded square. The letter "W" is slanted to the right on the bottom half of the dark red rounded square to emphasize that the "W" is a reflection of the "M". The words "ALLIANCE FOR" appear in gray capital letters to the right of the rounded dark red square. The word "ALLIANCE" is written in slightly larger letters than the word "FOR". The letter "A" in "ALLIANCE" is slightly larger than the remaining letters of the word. In slightly larger letters below the words "ALLIANCE FOR" are the words "WOMEN IN MEDIA" in red capital letters. The first letters of each word, "W", "I," and "M", are all slightly larger than the rest of the respective words. The red square and the red wordings have white accents.