The mark consists of the image of an apple designed to look like the planet Earth, along with the words "Choose Well. Be Well. GAVILON". A small bird design appears above the word "GAVILON". The words "Choose Well. Be Well" appear in black and the word "GAVILON" and the bird design appear in blue. All words are placed to the right of the apple/earth design. The entire outer circle of the apple/earth is dark blue. The base of the apple/earth is shaded in a blue-green color which blends to the middle of the apple/earth in shades of dark blue, then black, then bright blue. The color white represents North America and a few other small continents located at the top of the apple/earth. A shade of light green is displayed around North America. South America and a few other small continents on the right side of the apple/earth are shaded in the color blue-green. The stem of the apple/earth is shaded in a dark blue color at the base, a lighter color blue in the middle, and a dark blue color at the tip. The leaf of the apple/earth is shaded in a light blue color at the base and blends into a blue-green color at the tip of the leaf.