The mark consists of a process yellow colored rectangular box forming a background, containing the black colored uppercase stylized letters "BALMSH" and "T", with a stylized target forming a stylized letter "O" between the letters "H" and "T", thereby communicating the word "BALMSHOT". The stylized letter "O" target includes an outer and inner ring in process red color, an outer and inner ring in white color, and a center bull's eye in process blue color. The stylized target letter "O" design incorporates bullet holes in the target that are colored in process yellow to match the rectangular background box. The mark is wider than it is high.