Retail store and wholesale store services for precious metals and their alloys and goods in precious metals or coated therewith, including silver, goods made of silver, jewellery, including articles of jewellery, artificial jewellery, brooches, cases, chains, charms, costume jewellery, decorative articles for personal use, dress ornaments in the nature of jewellery, fashion jewellery, hair ornaments, jewellery for personal adornment, jewellery for personal wear, ornaments, jewellery watches, lapel pins, medallions, necklaces, personal jewellery, precious jewellery, rings, wristlets, precious stones, horological and chronometric instruments; computerized on-line ordering services featuring precious metals and their alloys and goods in precious metals or coated therewith, including silver, goods made of silver, jewellery, including articles of jewellery, artificial jewellery, brooches, cases, chains, charms, costume jewellery, decorative articles for personal use, dress ornaments in the nature of jewellery, fashion jewellery, hair ornaments, jewellery for personal adornment, jewellery for personal wear, ornaments, jewellery watches, lapel pins, medallions, necklaces, personal jewellery, precious jewellery, rings, wristlets, precious stones, horological and chronometric instruments; providing consumer information, consumer advice and consultancy services pertaining to purchasing decisions by consumers related to precious metals and their alloys and goods in precious metals or coated therewith, jewellery, including articles of jewellery, artificial jewellery, brooches, cases, chains, charms, costume jewellery, decorative articles for personal use, dress ornaments in the nature of jewellery, fashion jewellery, hair ornaments, jewellery for personal adornment, jewellery for personal wear, ornaments, jewellery watches, lapel pins, medallions, necklaces, personal jewellery, precious jewellery, rings, wristlets, precious stones, horological and chronometric instruments