The mark consists of lower case letters n in blue, c in red, c in yellow, and s in green stacked with the blue "n" and the red "c" across an upper line and the yellow "c" and the green "s" stacked below across the next line, and with the words "The National Children's" written below the stylized logo on the next line in grey, and with the bottom line containing a long dash and the words "Cancer Society" followed by another long dash on the bottom line in grey.