Operating an on-line shopping site in the field of clothing and fashion accessories featuring 3D merchandising retail displays and 3D creation of models for virtual fitting of merchandise. The site offers interactive components which include but are not limited to photo uploads, chat and other community based and other social network interaction. The site provides information in the form of editorial and other advice about shopping, retailers, brands, manufacturers and their products, with which users can share via the website and other platforms, including mobile devices. Retailers can also utilize the site to better understand and reach consumers